13 LinkedIn InMail Examples [With A 25% Reply Rate Formula]
Here are 13 proven LinkedIn InMail examples for 13 different LinkedIn scenarios to get you inspired and help you save the necessary time to compose compelling messages that get responses.
LinkedIn InMails are for many platform members a mystery, therefore underused and often wasted. That’s quite a shame, taking into account that, according to the official LinkedIn learning courses, InMails have an average response rate of between 18 to 25% compared to cold emails’ 3% average response rate.
For this reason, we’ve dedicated an entire resource LinkedIn InMails: Everything You Need To Know to a detailed explanation of what LinkedIn InMails are, how many InMail credits each subscription plan has, how to check the status of your InMails, how to know whether you’re sending a free or paid LinkedIn InMail, and much more.
After you know this extremely useful LinkedIn feature to its finest details, check out our guidelines for writing a LinkedIn InMail that is likely to get a response and get inspired by the LinkedIn InMail examples shared below.
Some of the templates were directly used by our Sales Team in their outreach efforts, and some were directly inspired by our other teams’ examples used for LinkedIn lead generation, recruitment, and content promotion.
For more InMail examples, detailed outreach strategy, and sales templates for every step of the multichannel approach, check out our Sales E-Book: Sales Templates That Leveled Up Skylead. It is available for free download.
What makes a good LinkedIn InMail?
- Personalizing your InMails.
- Not personalizing your InMails will make them look more like spam. Even if you wrote a compelling sales message and maybe even highly relevant to your lead, you MUST show that you’ve done your research. I mean, there’s no way to convey relevance by sending a generalized InMail anyway. This implies that personalizing your InMail should go beyond calling your prospect by name. Good LinkedIn prospecting starts with thorough research of who you are talking to and their pain points.
- Don’t make it all about yourself.
- The 1900+ InMail characters at your disposal are not for self-promotion. Briefly introducing yourself and what your business is about can be beneficial for the outcome of your InMail. However, make sure it doesn’t take up all the space. Always focus on making it about the person reading the InMail.
- Investing time into coming up with a catchy subject line.
- Think of a LinkedIn InMail as a cold email. Your open rate will depend on the subject line and your response rate on how much relevance you manage to convey through the body of your email. But, we’ll get to that later. For now, think about how to get your lead to open your InMail.
- Keeping it to a reasonable length.
- Yes, we said that one of the LinkedIn InMail benefits is for sure its extensive character limit. However, this doesn’t mean that you have to use all of it. Busy decision-makers that you are trying to reach out to via InMail are still very busy even when they do open your InMail. Practice the art of writing compelling and straight-to-the-point sales messages.
LinkedIn InMail Template #1: Reach out to a potential collaborator
InMail example with variables
Subject line: Are you still providing {{service/product}} services?
InMail message:
Hey {{firstName}},
I am currently in need of a {{occupation}} in the {{industry}} industry. After doing some research, I came across your profile. I decided to reach out to you, due to {{reason}}.
Do you still provide {{service}} services?
If yes, I would love to discuss it further with you.
Thank you in advance!
Kind regards,
{{yourName}}
{{yourCompany}}
{{contact}}
LinkedIn InMail real-life example
Subject line: Are you still providing copywriting services? InMail message: Hey Jenny, I am currently in need of a copywriter in the SaaS industry. After doing some research, I came across your profile. I decided to reach out to you, due to your vast experience in lead generation-related topics and your university degree in software engineering. Do you still provide copywriting services? If yes, I would love to discuss it further with you. Kind regards, Edward Jones
LeadUp Technologies
edward.jones@leaduptech.com
This InMail template works because:
- It is clear that you’ve researched and picked a handful of LinkedIn members whose professional background you found relevant to the type of collaboration you need.
- You approached with a concrete reason and reference.
- Even if your lead is not interested in collaboration at the moment, it is always good to connect with someone who is a potential collaborator in the future.
LinkedIn InMail Template #2 Invite your lead to an event
InMail example with variables
Subject line: Join us for {{event}}
InMail message:
Hello {{firstName}},
{{CompanyName}} is organizing the {{event}} event in {{location}} on {{date}}. Our goal is {{goal}}.
Since you work as {{occupation}}, I thought it would be interesting for you to check it out. Some of the main topics that will be covered are:
- {{topic1}}
- {{topic2}}
- {{topic3}}
If it sounds interesting, here are more details on the link — {{link}}.
In case you have any questions don’t hesitate to contact me.
Best regards,
{{Name}}
{{Title}} at {{Company}}
{{Contact}}
LinkedIn InMail real-life example
Subject line: Join us for Best Digital Practices for 2023InMail message: Hello John, TMS Advertising is organizing the Best Digital Practices for 2022 event in the Marriott Hotel on December 5, 2022. Our goal is to gather digital marketing professionals and discuss innovative digital practices and predictions for 2023. Since you work as a Digital Marketer, I thought it would be interesting for you to check it out. Some of the main topics that will be covered are: - 2022 tendencies expected to die out in 2023.
- Top challenges of 2022 digital marketers, and how to solve them in 2022.
- New types of influencers and how to approach them.If it sounds interesting, here are more details on the link - http://www.bestpracticesevent2023.com. In case you have any questions, don’t hesitate to contact me.Best regards,
Jennifer Collins
Head of Growth at TMS Advertising
jencol@tmsadvertising.com
This InMail template works because:
- You’ve done the research, know who you are talking to and that the event can be of your lead’s interest.
- Mention their occupation to specify at whom the event is aimed Leads can work in different industries, yet it is their role/title in that specific industry that counts.
LinkedIn InMail Template #3 Offer your service/product to a decision-maker
InMail example with variables
Subject line: Need help with {{problem}}?
InMail message
Hello {{firstName}},
We are currently helping {{companyType}} companies to {{service/product}}. I see that you are {{occupation}} at {{currentCompany}}, so I thought you might see the value in it.
{{product/service}} can provide the following for your business:
- {{problem1}}
- {{problem2}}
- {{problem3}}
However, our {{product/service}} is not limited to this!
I would love to have a chance to jump on a quick call and discuss each challenge you meet at your workplace that our {{product/service}} could help solve.
Have a great day.
Best,
{{yourName}}
{{occupation}}
LinkedIn InMail real-life example
Subject line: Need help with intent data? InMail message:Hello Steven,We are currently helping SaaS companies to understand their audience and know exactly whom to target. I see that you are the Head of Marketing at GetLeads, so I thought you might see the value in it. DataCollector can provide the following for your business. - Accurate analytics
- Increased on-site conversion
- Targeting specific prospects with ads However, DataCollector is not limited to this! I would love to have a chance to jump on a quick call and discuss each challenge you meet at your workplace that DataCollector could help solve. Have a great day. Best, Anna-Marie Peterson
Head of Sales
This InMail template works because:
- You reached out to a lead with a concrete reference.
- The person that you sent an InMail to is a decision-maker. You’ve done your research and made a reference to it.
- Even if currently not interested in your product/service, they will probably still want to connect because it is the product/service that could be relevant for their business in the future.
LinkedIn InMail Template #4 Content promotion
InMail example with variables
Subject line: To answer your question in {{group/post}}
InMail message
Hello {{firstName}},
I saw that you asked {{question}} in {{group}} / as a comment to {{name}}’s post, and I thought that the blog that we recently posted {{blogTitle}} could help answer your question.
Either way, I see that you work in the {{industry}} industry, and the content that we publish might generally be of your interest. If so, check it out here — {{link}}.
Let me know if you found {{blogTitle}} useful.
Best,
{{yourName}}
LinkedIn InMail real-life example
Subject line: To answer your question in Jane Durst’s post commentInMail messageHello Susan,I saw that you asked how to target leads attending a specific LinkedIn event as a comment to Jane Durst’s post, and I thought that the blog that we recently posted “How to target LinkedIn event attendees: A Full Guide” could help answer your question. Either way, I see that you work in the Lead Generation industry, and the content that we publish might generally be of your interest. If so, check it out here - www.leadgencontent.com.Let me know if you found “How to target LinkedIn event attendees: A Full Guide” useful. Best, Jane Johnson
This InMail template works because:
- You made a concrete reference to a comment a LinkedIn member left.
- The content you sent is relevant to their question and business/field of work.
- They are more likely to connect with you because your work is relevant to their business/industry.
LinkedIn InMail Template #5 Reach out to a mutual connection by recommendation
InMail example with variables
Subject line: {{mutualConnection}} recommended I reach out
InMail message
Hi {{firstName}},
Our mutual connection, {{mutualConnection}}, and I were talking about {{topic/issue/specialty}}. I heard you are an expert on the issue.
I might need relevant insight on {{topic/issue/specialty}} for my business and would love to schedule a meeting with you. If yes, let’s connect on LinkedIn or you can send me an email to the address in the signature section.
Let me know what works for you.
Best regards,
{{yourName}}
{{contact}}
LinkedIn InMail real-life example
Subject line: Helen Goldberg recommended I reach outInMail message Hi Jasmine, Our mutual connection, Helen Goldberg, and I were talking about the difficulty and importance of building and maintaining an online presence of a business. I heard you are an expert on the issue. I might need relevant insight on building and maintaining an online presence for my business and would love to schedule a meeting with you. If yes, let’s connect on LinkedIn or you can send me an email to the address in the signature section. Let me know what works for you. Best regards,
Justin Greene
justin.g@jbselectronics.com
This InMail template works because:
- The lead came to you as recommended.
- You made a concrete reference to a person who recommended the lead, and how their name came up.
- You are familiar with the person’s expertise.
- By expressing the need for concrete service/business help, your intention is clear.
LinkedIn InMail Template #6 Reach out to a lead as a recruiter
InMail example with variables
Subject line: Loved your LinkedIn post on {{topic}}
InMail message:
Hello {{firstName}},
First of all, I loved your LinkedIn post on {{topic}}! It spurred me to reach out to you, as you seem to be the right fit for the position of {{position}} at {{company}}. I also see that you studied {{studies}} at {{university}} which I find to be a great asset to this role.
Anyways, as you may have guessed, I am a recruiter at {{company}}. I would love to take this conversation further in case you are interested. Here’s a link to the job description — {{link}}.
Please let me know!
Best,
{{yourName}}
{{Contact}}
LinkedIn InMail real-life example
Subject line: Loved your LinkedIn post on paid advertising on social media InMail message Hello Nicolas, First of all, I loved your LinkedIn post on paid advertising on social media! It spurred me to reach out to you, as you seem to be the right fit for the position of digital marketer at Jeffrey & Co. I also see that you studied Marketing at the University of Cleveland which I find to be a great asset to this role. Anyways, as you may have guessed, I am a recruiter at Jeffrey & Co. I would love to take this conversation further in case you are interested. Here’s a link to the job description - www.jeffreyco/careers/digitalmarketer. Please let me know if you are interested. Best,
Nancy Nicolson
n.nicolson@jeffreyco.com
This InMail template works because:
- You reached out with a concrete reference not only to the person’s education and/or experience but to their contribution to the LinkedIn community.
- It’s not just a random InMail, the person is truly qualified for the position and you are acknowledging it.
- Even if the person is not interested in the job offer, they will want to stay in touch with a recruiter who did not just randomly throw a link to a job post at them.
LinkedIn InMail Template #7 Reach out to a recruiter for a specific position
InMail example with variables
Subject line: Inquiring about the {{occupation}} job opening
InMail message:
Hello {{firstName}},
I see that you’re the recruiter in charge of the {{occupation}} position at {{company}}.
As a {{occupation}} with over {{years}} years of experience in the {{industry}} industry, I am currently in search of {{positionType}} position in this sector.
I am interested in applying but would like to ask you a few questions first.
Let’s schedule a call.
Best,
{{yourName}}
LinkedIn InMail real-life example
Subject line: Inquiring about the Head of Sales job opening InMail messageHello Tatiana,I see you’re the recruiter in charge of the Head of Sales position at MTS Logistics. As a Senior Sales Specialist with over 6 years of experience in the Transportation and Logistics industry, I am currently in search of a leadership position in this sector. I am interested in applying but would like to ask you a few questions first. Let’s schedule a call. Best, Rosie Goldstein
This InMail template works because:
- You didn’t talk too much about yourself but highlighted the aspects of your career that are relevant to the position you’re applying for.
- There’s a hook, enough to schedule a call. On the call, you can discuss your qualifications, and also get the know the company and its culture.
- By sending this InMail, you will most likely stand out in the selection process.
This article was originally posted on our blog, where you can find 6 more Linkedin InMail templates.
